Welcome to the Lure Vision Project
The Lure Vision Project (LVP) is a community-driven fishing initiative built for all ages and abilities — from those picking up a rod for the first time to seasoned anglers chasing their next big catch.
Through our Lure Learning Program (LLP) and LVP Membership, we combine practical training, quality equipment, and a shared passion for lure fishing into one connected experience.
See the lure!
Feel the lure!
Be the lure!
Learn. Connect. Catch.
6 Step Practice
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Aquatic Ecology
Habitat, Predator/Prey Relationships
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Equipment
Combos, Lines, Rigging & Knots
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Skills
Casting, accurate casting and speed
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Lure
Lure types, Actions & Lure Painting
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Best Practice
Awareness, Safety & Ethics
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Practical
Lets Go Fishing!
2 tiers, membership based, community driven through quality learning events and recreational fishing product
Tier One – Lure Learning Program (LLP)
The Lure Learning Program is a free, entry-level training platform that teaches the core knowledge and essential skills needed to successfully catch a fish on a lure.
Learn in person or online through structured Lure Learning Modules, covering aquatic ecology, lure types, gear, techniques, and best practices.
Participants also gain access to exclusive Lure Vision Project membership benefits, including events, product discounts, and more.
Tier Two – Lure Vision Project (LVP)
As part of the Lure Vision community, members enjoy access to tournament-level gear, expert advice, exclusive events, and group-designed products at wholesale prices.
From “learn and try” fishing sessions to mini-tournaments and custom-designed tackle, LVP connects passionate anglers through shared experiences, learning, and innovation.
Join us to learn, connect, and experience the best of lure fishing — the smart, fun, and sustainable way.
Join us to learn, connect, and experience the best of lure fishing — the smart, fun, and sustainable way.
Lure Vision Program
An all ages and abilities, lure training program that delivers the core knowledge and key skills to successfully catch a fish on a lure.